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Need for Speed and the Marketing Stack

Nov 15, 2018 9:52:02 AM / by Susan Han

 

Can traditional market research keep up with the need for speed in today’s digital environment? Will research automation ever become a standard part of the marketing stack?

While facing the challenges of being in a hyper-competitive global environment, businesses are under an increasing time crunch to push products out but with the added disadvantage of less time, fewer resources and smaller budgets. 

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Customer Insights and Involving the Customer

Nov 8, 2018 1:09:51 PM / by Susan Han

It’s been a few weeks since we got back from the Corporate Researchers Conference in Orlando and since then we’ve compiled videos of some of the most frequently discussed topics at the conference.

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Speaking: Steve Mast talks AI, Blockchain and Automation at the Insights Leadership Conference 2018

Nov 1, 2018 12:48:41 PM / by Susan Han

From machine learning to  blockchain , VR, marketing automation, connected devices and the Internet of Things; organizations are moving away from traditional methods of data collection and harnessing emerging technologies to gather consumer insights in real-time.

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