With new advancements announced almost daily, we sat down with market researchers in our mTV studios at IIeX NA 2019 to hear their perspectives on the future of ResearchTech.
Anyone who’s ever conducted market research knows that tech advances continue to give brands the opportunity to learn more about their consumer, to gain insights faster, and more accurately.
New innovations in ResearchTech are finally letting companies “have their cake and eat it too”. Not only are they now able to access consumer feedback faster and cheaper than ever before, they’re also uncovering better insights throughout the entire marketing process, which ultimately leads to the creation of better end-to-end customer experiences.
President and Chief Innovation Officer Steve Mast had a chance to sit down with Jamin Brazil of Happy MR at the 2019 IIEX North America Conference. Recorded live in Austin, the pair chatted about enabling and integrating insights to deliver impactful results for market researchers.
For those of you who were at IIeX North America in Austin this year, you may have seen our bustling mTV studio (short for MethodifyTV, of course). Heck, you may have even had your own time to shine in front of the camera with our always charming host, Saul Colt, who raised some interesting questions like what’s in store for the market research industry and why brands are still hesitant to try ResearchTech.
From Budweiser, Pringles, to Pepsi and everything in between; watching the Super Bowl ads have become an event of its own. This year’s game didn’t quite inspire excitement on the field, so the brands that ponied up for commercials during Super Bowl LIII really got a bang for their buck - at a whopping $5 million price tag for a 30-second spot.
Can traditional market research keep up with the need for speed in today’s digital environment? Will research automation ever become a standard part of the marketing stack?
While facing the challenges of being in a hyper-competitive global environment, businesses are under an increasing time crunch to push products out but with the added disadvantage of less time, fewer resources and smaller budgets.