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Need for Speed and the Marketing Stack

Nov 15, 2018 9:52:02 AM / by Susan Han

 

Can traditional market research keep up with the need for speed in today’s digital environment? Will research automation ever become a standard part of the marketing stack?

While facing the challenges of being in a hyper-competitive global environment, businesses are under an increasing time crunch to push products out but with the added disadvantage of less time, fewer resources and smaller budgets. 

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Customer Insights and Involving the Customer

Nov 8, 2018 1:09:51 PM / by Susan Han

It’s been a few weeks since we got back from the Corporate Researchers Conference in Orlando and since then we’ve compiled videos of some of the most frequently discussed topics at the conference.

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Future of Market Research – Methodify at IIeX Atlanta

Aug 9, 2018 1:53:27 PM / by Susan Han

We are back with the final episode in our four-part video series from IIeX North America 2018 where brands gathered to share ideas and trends happening in the market research industry. It’s been our pleasure bringing you insights from the event and today we will end off the month-long series by discussing the future of market research.

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Obstacles for Brands – Methodify at IIeX Atlanta

Aug 1, 2018 2:24:42 PM / by Susan Han

In the latest installment of Methodify at IIeX Atlanta, a video interview series featuring our Methodify team, we wanted to find out what market research and marketing professionals thought were some of the obstacles brands are facing to adopt market research platforms and technologies.

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Brand Trust – Methodify at IIeX Atlanta

Jul 26, 2018 10:18:52 AM / by Susan Han

Our Methodify Team is back with Episode 2 of the four-part video series from IIeX North America 2018 and today we are exploring the importance of brand trust when it comes to dealing with consumers.

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Importance of Speed – Methodify at IIeX Atlanta

Jul 20, 2018 7:11:22 AM / by Susan Han

Didn’t have a chance to attend the IIeX event at Atlanta this year? Don’t panic, we’ve got you covered! Over the next month, we’ll be releasing a weekly series of 4 interviews on some of the most frequently discussed topics at the conference.

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