Anyone who’s ever conducted market research knows that tech advances continue to give brands the opportunity to learn more about their consumer, to gain insights faster, and more accurately.
New innovations in ResearchTech are finally letting companies “have their cake and eat it too”. Not only are they now able to access consumer feedback faster and cheaper than ever before, they’re also uncovering better insights throughout the entire marketing process, which ultimately leads to the creation of better end-to-end customer experiences.
President and Chief Innovation Officer Steve Mast had a chance to sit down with Jamin Brazil of Happy MR at the 2019 IIEX North America Conference. Recorded live in Austin, the pair chatted about enabling and integrating insights to deliver impactful results for market researchers.
For those of you who were at IIeX North America in Austin this year, you may have seen our bustling mTV studio (short for MethodifyTV, of course). Heck, you may have even had your own time to shine in front of the camera with our always charming host, Saul Colt, who raised some interesting questions like what’s in store for the market research industry and why brands are still hesitant to try ResearchTech.
IIeX North America—the premier event for the market research industry—is only one week away and this year we’re delving deep into the future of ResearchTech.
President of Methodify, Raj Manocha, will be uncovering some unusual sources of innovation that are fuelling the next generation of ResearchTech in his talk at IIeX.
We’re so excited to be attending The Quirk’s Event on the 2nd- 3rd of April! Methodify is sponsoring the Chicago event and 6 members of our team will be there for two full days of cutting-edge marketing research and consumer insights learning.
It’s a busy month for us here at Delvinia and over the next weeks we’re headed to a number of new events!
At next week’s Brand Marketing Summit, Executive Vice President Raj Manocha, will be on stage to share insights from a recent marketing-channel focused research project with AB InBev’s Labatt brands on October 24th at 4:15 pm on the Social Media Marketing track. He will be joined by President and Chief Innovation Officer Steve Mast, who will be on site to share some of the innovative ways Methodify has been leveraging digital technologies to help our clients solve their business problems.