From Budweiser, Pringles, to Pepsi and everything in between; watching the Super Bowl ads have become an event of its own. This year’s game didn’t quite inspire excitement on the field, so the brands that ponied up for commercials during Super Bowl LIII really got a bang for their buck - at a whopping $5 million price tag for a 30-second spot.
Steve Mast talks Super Bowl Ads Hits and Misses on The Dana Barrett Show
Feb 7, 2019 1:51:14 PM / by Susan Han
Need for Speed and the Marketing Stack
Nov 15, 2018 9:52:02 AM / by Susan Han
Can traditional market research keep up with the need for speed in today’s digital environment? Will research automation ever become a standard part of the marketing stack?
While facing the challenges of being in a hyper-competitive global environment, businesses are under an increasing time crunch to push products out but with the added disadvantage of less time, fewer resources and smaller budgets.
Customer Insights and Involving the Customer
Nov 8, 2018 1:09:51 PM / by Susan Han
It’s been a few weeks since we got back from the Corporate Researchers Conference in Orlando and since then we’ve compiled videos of some of the most frequently discussed topics at the conference.