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A Field Guide to Banishing Bad Advertising: 7 Keys to a Thoughtful Advertising Approach

Oct 25, 2018 10:19:00 AM / by Susan Han

We’ve all seen it: the advertisement that makes us cringe. Whether it’s on the web or in mainstream media, bad ads leave audiences wondering what happened in the decision process that allowed that concept to get the green light.

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What creating fake ads through a fake agency taught me about brand activism

Oct 1, 2018 1:01:00 PM / by Susan Han

As seen in The Drum’s article:

Imagine scrolling through your social media feed and coming across an ad for Amber Alert Lager (for the gentleman who doesn’t like to wait) or Thwongs (thong diapers for the fashion-forward mom). How would you react? My guess is you’d do nothing. I know this because my company created, tested and posted these very ads, under the name of a fake ad agency.

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Methodify wins 2018 Achievement in Insight and Research Award

Sep 26, 2018 11:34:00 AM / by Susan Han

We are excited to announce that Methodify, the research automation platform by Delvinia, has been awarded a 2018 Confirmit AIR (Achievement in Insight and Innovation) Awardin the Project and Innovation category. This award recognizes Methodify for driving forward the market research industry by innovating and delivering insights that fuel business performance.

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Here's how to fail, whether you're a startup or a large corporation

Jul 11, 2018 1:37:20 PM / by Susan Han

In his recent interview with the Financial Post, our President and Chief Innovation Officer Steve Mast discussed why traditional market research and product launch campaigns are ineffective in today’s consumer environment.

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Agile, Automated Market Research Platform Accelerates Insights

Jun 13, 2018 11:46:55 AM / by Susan Han

Can traditional market research keep up with the need for speed in today’s digital environment? And how can agile, automated market research help health systems accelerate their process? In the new eHealthcare Strategy & Trends article, our President & Chief Innovation Officer Steve Mast discusses how Methodify, a Delvinia company, enables organizations to collect feedback and insights quickly.

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Delvinia partners with Voxpopme to offer video insights

May 22, 2018 2:37:11 PM / by Susan Han

Delvinia is proud to announce a partnership with Voxpopme, a market-leading end-to-end video research solutions platform which specializes in capturing, analyzing and sharing content.

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Getting Consumer Research Wrong

Apr 17, 2018 7:00:01 AM / by Susan Han

In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong.

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