We’ve all seen it: the advertisement that makes us cringe. Whether it’s on the web or in mainstream media, bad ads leave audiences wondering what happened in the decision process that allowed that concept to get the green light.
As seen in The Drum’s article:
Imagine scrolling through your social media feed and coming across an ad for Amber Alert Lager (for the gentleman who doesn’t like to wait) or Thwongs (thong diapers for the fashion-forward mom). How would you react? My guess is you’d do nothing. I know this because my company created, tested and posted these very ads, under the name of a fake ad agency.
We are excited to announce that Methodify, the research automation platform by Delvinia, has been awarded a 2018 Confirmit AIR (Achievement in Insight and Innovation) Awardin the Project and Innovation category. This award recognizes Methodify for driving forward the market research industry by innovating and delivering insights that fuel business performance.
In his recent interview with the Financial Post, our President and Chief Innovation Officer Steve Mast discussed why traditional market research and product launch campaigns are ineffective in today’s consumer environment.
Can traditional market research keep up with the need for speed in today’s digital environment? And how can agile, automated market research help health systems accelerate their process? In the new eHealthcare Strategy & Trends article, our President & Chief Innovation Officer Steve Mast discusses how Methodify, a Delvinia company, enables organizations to collect feedback and insights quickly.
Delvinia is proud to announce a partnership with Voxpopme, a market-leading end-to-end video research solutions platform which specializes in capturing, analyzing and sharing content.