Technology advancements like AI and machine learning will shape the market research industry more than any other innovation has within the past half century. And the rate of acceleration and change is unlike anything we've ever seen before. At the 2018 Insights Leadership Conference, a panel moderated by Bonnie L. Breslauer, Chief Customer Officer of DISQO, examined whether the market research industry can adapt to this rapid penetration, or if it will hold onto legacy practices, with the good intentions of protecting traditional research methods and the “purist” approach they represent.
Today, Methodify, Delvinia’s research automation platform, announced that is has expanded its relationship with the Royal Bank of Canada (RBC). The marketing teams that support each of RBC’s lines of business will now have access to Methodify’s unique audience insights, providing additional research to help inform their consumer campaigns.
Can traditional market research keep up with the need for speed in today’s digital environment? Will research automation ever become a standard part of the marketing stack?
While facing the challenges of being in a hyper-competitive global environment, businesses are under an increasing time crunch to push products out but with the added disadvantage of less time, fewer resources and smaller budgets.
It’s been a few weeks since we got back from the Corporate Researchers Conference in Orlando and since then we’ve compiled videos of some of the most frequently discussed topics at the conference.
From machine learning to
Nouvelles fonctionnalités de l’outil Survey Builder en français sur Methodify
L’une des questions les plus fréquemment posées par les nouveaux utilisateurs de Methodify est de savoir s’il est possible de programmer les questions de sondage en français. À partir du 24 août 2018, nous pourrons vous répondre fièrement que oui !
We are back with the final episode in our four-part video series from IIeX North America 2018 where brands gathered to share ideas and trends happening in the market research industry. It’s been our pleasure bringing you insights from the event and today we will end off the month-long series by discussing the future of market research.