RBC has been a valued, trusted Methodify client partner for nearly 20 years. We’ve worked closely with the RBC team to delve deeply into their business for a thorough understanding their key objectives. We’ve worked in partnership to solve strategic questions in ways that will deliver measurable results, while always keeping a forward look on how to help RBC stay ahead of market trends.
Anyone who’s ever conducted market research knows that tech advances continue to give brands the opportunity to learn more about their consumer, to gain insights faster, and more accurately.
New innovations in ResearchTech are finally letting companies “have their cake and eat it too”. Not only are they now able to access consumer feedback faster and cheaper than ever before, they’re also uncovering better insights throughout the entire marketing process, which ultimately leads to the creation of better end-to-end customer experiences.
For those of you who were at IIeX North America in Austin this year, you may have seen our bustling mTV studio (short for MethodifyTV, of course). Heck, you may have even had your own time to shine in front of the camera with our always charming host, Saul Colt, who raised some interesting questions like what’s in store for the market research industry and why brands are still hesitant to try ResearchTech.
IIeX North America—the premier event for the market research industry—is only one week away and this year we’re delving deep into the future of ResearchTech.
President of Methodify, Raj Manocha, will be uncovering some unusual sources of innovation that are fuelling the next generation of ResearchTech in his talk at IIeX.
Technology advancements like AI and machine learning will shape the market research industry more than any other innovation has within the past half century. And the rate of acceleration and change is unlike anything we've ever seen before. At the 2018 Insights Leadership Conference, a panel moderated by Bonnie L. Breslauer, Chief Customer Officer of DISQO, examined whether the market research industry can adapt to this rapid penetration, or if it will hold onto legacy practices, with the good intentions of protecting traditional research methods and the “purist” approach they represent.