We’re so excited to be attending The Quirk’s Event on the 2nd- 3rd of April! Methodify is sponsoring the Chicago event and 6 members of our team will be there for two full days of cutting-edge marketing research and consumer insights learning.
From Budweiser, Pringles, to Pepsi and everything in between; watching the Super Bowl ads have become an event of its own. This year’s game didn’t quite inspire excitement on the field, so the brands that ponied up for commercials during Super Bowl LIII really got a bang for their buck - at a whopping $5 million price tag for a 30-second spot.
The need for research technology—or researchtech, as we prefer to call it—has never been stronger. Business is moving faster than ever and brands are having a hard time keeping up. Now, more than ever before, brands need to capture customer insights on a more regular basis to help steer them in the right direction.
Technology advancements like AI and machine learning will shape the market research industry more than any other innovation has within the past half century. And the rate of acceleration and change is unlike anything we've ever seen before. At the 2018 Insights Leadership Conference, a panel moderated by Bonnie L. Breslauer, Chief Customer Officer of DISQO, examined whether the market research industry can adapt to this rapid penetration, or if it will hold onto legacy practices, with the good intentions of protecting traditional research methods and the “purist” approach they represent.
Today, Methodify, Delvinia’s research automation platform, announced that is has expanded its relationship with the Royal Bank of Canada (RBC). The marketing teams that support each of RBC’s lines of business will now have access to Methodify’s unique audience insights, providing additional research to help inform their consumer campaigns.
Can traditional market research keep up with the need for speed in today’s digital environment? Will research automation ever become a standard part of the marketing stack?
While facing the challenges of being in a hyper-competitive global environment, businesses are under an increasing time crunch to push products out but with the added disadvantage of less time, fewer resources and smaller budgets.