Today, Methodify, Delvinia’s research automation platform, announced that is has expanded its relationship with the Royal Bank of Canada (RBC). The marketing teams that support each of RBC’s lines of business will now have access to Methodify’s unique audience insights, providing additional research to help inform their consumer campaigns.
“We’re excited to deepen our relationship with RBC by continuing to help their marketing teams gather campaign-related insights through the power of automated industry research,” said Steve Mast, President and Chief Innovation Officer, Delvinia. “Brands can no longer afford to wait weeks for the market research they need and we look forward to supporting RBC build even more meaningful connections to its customers.”
Companies that use Methodify receive access to proven, fast and automated market research, enabling them to launch a study in just a few minutes and access consumer insights in as little as 24 hours. They also have the ability to use Methodify’s audience data to quickly measure initial reactions to campaign ideas and test ad concepts, using the results to help with the direction of a program.
“Taking an agile approach to business is no longer just for start-ups or technology companies. It’s instrumental to our day-to-day success and key to our growth plans,” said Alan Depencier, Chief Marketing Officer, RBC. “Our priority is to ensure that every project, marketing or otherwise, leverages the capabilities of on-demand tools to gain quicker and earlier insights.”
Methodify’s standardized approach to reporting also makes it easy for users to filter, review and share data, reducing the time and effort required to plan and execute campaigns and maximize return on investment. The Methodify platform enables clients to fully amplify the impact of creative ideas and speed time to execution, giving them the information they need to continually evaluate and improve how they connect with their audiences.