Didn’t have a chance to attend the IIeX event at Atlanta this year? Don’t panic, we’ve got you covered! Over the next month, we’ll be releasing a weekly series of 4 interviews on some of the most frequently discussed topics at the conference.
At IIeX North American 2018, an event designed to connect the most future-focused researchers from around the world, brands had the opportunity to speak to a wide range of topics from behavioural science to machine learning. Yet the conversation always steered back to speed; how important is speed when it comes to market research and turning around decisions?
In the following video, the first in the series, we find out exactly what both marketing professionals and research experts had to say about their need for speed.
Importance of Speed:
In the coming weeks, we will continue to explore how big brands are tackling market research obstacles to solve today’s emerging business challenges.
Stay tuned for our next video, Brand Trust.