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Brand Trust – Methodify at IIeX Atlanta

Jul 26, 2018 10:18:52 AM / by Susan Han

Our Methodify Team is back with Episode 2 of the four-part video series from IIeX North America 2018 and today we are exploring the importance of brand trust when it comes to dealing with consumers.

While facing the challenges of being in a hypercompetitive global environment, businesses are under an increasing time crunch to push products out but with the added disadvantage of less time, fewer resources and smaller budgets. And sometimes that means foregoing proper consumer research and ultimately mistaking what values their customers and key stakeholders have assigned to the brand.

Bearing witness to the latest tone-deaf ads in today’s news cycle, we took to marketing professionals and research experts from Coca-Cola, Lotus Research, and others to learn their perspectives.

We hope you’ll take a few minutes to watch.

Brand Trust:

If you missed our debut episode on the Importance of Speed, you can watch that here.

Topics: Events, Brands, Automated Market Research, Interviews

Susan Han

Written by Susan Han