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Speaking: 2018 MRIA National Conference

May 23, 2018 3:53:59 PM / by Susan Han

The Marketing Research and Intelligence Association (MRIA) hosts its annual conference in Vancouver next month and AskingCanadians is proud to be a Pinnacle Sponsor of the event once again this year.

In addition to sponsoring the conference, which takes place from June 10 to 12, two members of our team will be speaking in Vancouver.

Raj Manocha, Executive Vice President of Delvinia, will share his perspective on how brands can better connect with their customers to avoid marketing failures, and Roy Gonsalves, Senior Vice President of Client Development, will present a joint session with Confirmit.

Roy will join Holly Carter, Product Marketing Director at Confirmit, for a presentation at 1:30 p.m. on Monday, June 11th entitled, Automation in Market Research Drives Rapid and Impactful Action. The pair will use case studies from Confirmit’s clients – including Methodify, Delvinia’s research automation platform – to demonstrate how organizations are automating and streamlining their data processes in an effort to gain high-quality research in a clear and easily understandable format that drives action and, ultimately, game changing business results.

Raj’s session, How Automation Can Help Brands Avoid Epic Marketing Failures, takes place at 4 p.m. on Monday. Raj will share insights from industry professionals about the trends they’re seeing in the marketing research industry here in Canada. He’ll also talk about how automation is enabling brands to become more agile and responsive to consumer feedback, helping them to avoid epic marketing failures.

For more information about the conference, or to register, visit the MRIA’s 2018 Annual Conference website.

Topics: Speaking Engagement, Events, Brands, Partnerships

Susan Han

Written by Susan Han