Can traditional market research keep up with the need for speed in today’s digital environment? Will research automation ever become a standard part of the marketing stack?
While facing the challenges of being in a hyper-competitive global environment, businesses are under an increasing time crunch to push products out but with the added disadvantage of less time, fewer resources and smaller budgets.
As one consumer insights professional points out, “as the pace of our society speeds up, the pace of business decision-making also speeds up,” the major challenge for researchers then becomes the ability to “get data quicker, automate that process and provide more value in faster and more agile ways”.
In this new installment of Methodify’s video blog, we caught up with some experts at the Corporate Researchers Conference in Orlando to discuss these trends in the research automation space.
We hope you’ll take a few minutes to watch.
If you missed our debut episode on Customer Insights and Involving the Customer, you can watch it here.