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Steve Mast talks Super Bowl Ads Hits and Misses on The Dana Barrett Show

Feb 7, 2019 1:51:14 PM / by Susan Han

steve-mast-superbowl-dana-barret

From Budweiser, Pringles, to Pepsi and everything in between; watching the Super Bowl ads have become an event of its own. This year’s game didn’t quite inspire excitement on the field, so the brands that ponied up for commercials during Super Bowl LIII really got a bang for their buck - at a whopping $5 million price tag for a 30-second spot.

Some companies ran teasers and even released their ads early to generate buzz on social media. We decided to test some of them on our automated research platform Methodify to find out who the real winners were from Sunday night’s game.

Chief Innovation Officer Steve Mast joins Dana Barrett on her talk show to offer insight on the brands who spent millions on unforgettable Super Bowl spots, celebrity endorsements and taking big risks in hopes of connecting with their audience. Take a look:

 

Topics: Customer Insights, Market Research, Brands, Interviews

Susan Han

Written by Susan Han