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Susan Han


Recent Posts

Customer Insights and Involving the Customer

Nov 8, 2018 1:09:51 PM / by Susan Han

It’s been a few weeks since we got back from the Corporate Researchers Conference in Orlando and since then we’ve compiled videos of some of the most frequently discussed topics at the conference.

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Speaking: Steve Mast talks AI, Blockchain and Automation at the Insights Leadership Conference 2018

Nov 1, 2018 12:48:41 PM / by Susan Han

From machine learning to  blockchain , VR, marketing automation, connected devices and the Internet of Things; organizations are moving away from traditional methods of data collection and harnessing emerging technologies to gather consumer insights in real-time.

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A Field Guide to Banishing Bad Advertising: 7 Keys to a Thoughtful Advertising Approach

Oct 25, 2018 10:19:00 AM / by Susan Han

We’ve all seen it: the advertisement that makes us cringe. Whether it’s on the web or in mainstream media, bad ads leave audiences wondering what happened in the decision process that allowed that concept to get the green light.

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Speaking: Brand Marketing Summit & CMAfuture

Oct 18, 2018 12:50:00 PM / by Susan Han

It’s a busy month for us here at Delvinia and over the next weeks we’re headed to a number of new events!

At next week’s Brand Marketing Summit, Executive Vice President Raj Manocha, will be on stage to share insights from a recent marketing-channel focused research project with AB InBev’s Labatt brands on October 24th at 4:15 pm on the Social Media Marketing track. He will be joined by President and Chief Innovation Officer Steve Mast, who will be on site to share some of the innovative ways Methodify has been leveraging digital technologies to help our clients solve their business problems.

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Speaking: 2018 Corporate Researchers Conference

Oct 3, 2018 11:34:00 AM / by Susan Han

If you’re attending the Corporate Researchers Conference (CRC) next week, we’ll be there too! Methodify is delighted to be sponsoring this year’s event in Orlando and three members of our team are headed down to join you in this insight-filled experience. Our EVP Raj Manocha will be on hand to share some of the innovative work our team is doing with our Methodify platform. So, check your agenda and plan to attend the presentation:

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What creating fake ads through a fake agency taught me about brand activism

Oct 1, 2018 1:01:00 PM / by Susan Han

As seen in The Drum’s article:

Imagine scrolling through your social media feed and coming across an ad for Amber Alert Lager (for the gentleman who doesn’t like to wait) or Thwongs (thong diapers for the fashion-forward mom). How would you react? My guess is you’d do nothing. I know this because my company created, tested and posted these very ads, under the name of a fake ad agency.

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Methodify wins 2018 Achievement in Insight and Research Award

Sep 26, 2018 11:34:00 AM / by Susan Han

We are excited to announce that Methodify, the research automation platform by Delvinia, has been awarded a 2018 Confirmit AIR (Achievement in Insight and Innovation) Awardin the Project and Innovation category. This award recognizes Methodify for driving forward the market research industry by innovating and delivering insights that fuel business performance.

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