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Susan Han


Recent Posts

Steve Mast talks Super Bowl Ads Hits and Misses on The Dana Barrett Show

Feb 7, 2019 1:51:14 PM / by Susan Han

From Budweiser, Pringles, to Pepsi and everything in between; watching the Super Bowl ads have become an event of its own. This year’s game didn’t quite inspire excitement on the field, so the brands that ponied up for commercials during Super Bowl LIII really got a bang for their buck - at a whopping $5 million price tag for a 30-second spot.

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Webinar: Why ResearchTech is the Next Big Thing in Your Marketing Technology Stack

Jan 23, 2019 5:33:47 PM / by Susan Han

Join our Chief Innovation Officer Steve Mast and Kristin Luck of Voxpopme on Jan 31st  to learn why ResearchTech needs to be part of everyone's marketing technology stack.

The need for research technology—or researchtech, as we prefer to call it—has never been stronger. Business is moving faster than ever and brands are having a hard time keeping up. Now, more than ever before, brands need to capture customer insights on a more regular basis to help steer them in the right direction.

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AI, Blockchain and Automation: Changes Ahead for the MR Ecosystem

Nov 28, 2018 11:02:29 AM / by Susan Han

Technology advancements like AI and machine learning will shape the market research industry more than any other innovation has within the past half century. And the rate of acceleration and change is unlike anything we've ever seen before. At the 2018 Insights Leadership Conference, a panel moderated by Bonnie L. Breslauer, Chief Customer Officer of DISQO, examined whether the market research industry can adapt to this rapid penetration, or if it will hold onto legacy practices, with the good intentions of protecting traditional research methods and the “purist” approach they represent.

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Methodify Expands Relationship With RBC To Help Build Deeper Connections With Customers

Nov 23, 2018 4:17:59 PM / by Susan Han

Today, Methodify, Delvinia’s research automation platform, announced that is has expanded its relationship with the Royal Bank of Canada (RBC). The marketing teams that support each of RBC’s lines of business will now have access to Methodify’s unique audience insights, providing additional research to help inform their consumer campaigns.

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Need for Speed and the Marketing Stack

Nov 15, 2018 9:52:02 AM / by Susan Han

 

Can traditional market research keep up with the need for speed in today’s digital environment? Will research automation ever become a standard part of the marketing stack?

While facing the challenges of being in a hyper-competitive global environment, businesses are under an increasing time crunch to push products out but with the added disadvantage of less time, fewer resources and smaller budgets. 

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Customer Insights and Involving the Customer

Nov 8, 2018 1:09:51 PM / by Susan Han

It’s been a few weeks since we got back from the Corporate Researchers Conference in Orlando and since then we’ve compiled videos of some of the most frequently discussed topics at the conference.

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Speaking: Steve Mast talks AI, Blockchain and Automation at the Insights Leadership Conference 2018

Nov 1, 2018 12:48:41 PM / by Susan Han

From machine learning to  blockchain , VR, marketing automation, connected devices and the Internet of Things; organizations are moving away from traditional methods of data collection and harnessing emerging technologies to gather consumer insights in real-time.

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