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The Big Talks to Watch for at IIeX North America

Apr 12, 2019 11:46:09 AM / by Susan Han

IIeX North America—the premier event for the market research industry—is only one week away and this year we’re delving deep into the future of ResearchTech.

President of Methodify, Raj Manocha, will be uncovering some unusual sources of innovation that are fuelling the next generation of ResearchTech in his talk at IIeX.

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Speaking: The Quirk's Event - Chicago 2019

Mar 27, 2019 12:50:05 PM / by Susan Han

We’re so excited to be attending The Quirk’s Event on the 2nd- 3rd of April! Methodify is sponsoring the Chicago event and 6 members of our team will be there for two full days of cutting-edge marketing research and consumer insights learning.

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Steve Mast talks Super Bowl Ads Hits and Misses on The Dana Barrett Show

Feb 7, 2019 1:51:14 PM / by Susan Han

From Budweiser, Pringles, to Pepsi and everything in between; watching the Super Bowl ads have become an event of its own. This year’s game didn’t quite inspire excitement on the field, so the brands that ponied up for commercials during Super Bowl LIII really got a bang for their buck - at a whopping $5 million price tag for a 30-second spot.

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Webinar: Why ResearchTech is the Next Big Thing in Your Marketing Technology Stack

Jan 23, 2019 5:33:47 PM / by Susan Han

Join our Chief Innovation Officer Steve Mast and Kristin Luck of Voxpopme on Jan 31st  to learn why ResearchTech needs to be part of everyone's marketing technology stack.

The need for research technology—or researchtech, as we prefer to call it—has never been stronger. Business is moving faster than ever and brands are having a hard time keeping up. Now, more than ever before, brands need to capture customer insights on a more regular basis to help steer them in the right direction.

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AI, Blockchain and Automation: Changes Ahead for the MR Ecosystem

Nov 28, 2018 11:02:29 AM / by Susan Han

Technology advancements like AI and machine learning will shape the market research industry more than any other innovation has within the past half century. And the rate of acceleration and change is unlike anything we've ever seen before. At the 2018 Insights Leadership Conference, a panel moderated by Bonnie L. Breslauer, Chief Customer Officer of DISQO, examined whether the market research industry can adapt to this rapid penetration, or if it will hold onto legacy practices, with the good intentions of protecting traditional research methods and the “purist” approach they represent.

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Methodify Expands Relationship With RBC To Help Build Deeper Connections With Customers

Nov 23, 2018 4:17:59 PM / by Susan Han

Today, Methodify, Delvinia’s research automation platform, announced that is has expanded its relationship with the Royal Bank of Canada (RBC). The marketing teams that support each of RBC’s lines of business will now have access to Methodify’s unique audience insights, providing additional research to help inform their consumer campaigns.

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Need for Speed and the Marketing Stack

Nov 15, 2018 9:52:02 AM / by Susan Han

 

Can traditional market research keep up with the need for speed in today’s digital environment? Will research automation ever become a standard part of the marketing stack?

While facing the challenges of being in a hyper-competitive global environment, businesses are under an increasing time crunch to push products out but with the added disadvantage of less time, fewer resources and smaller budgets. 

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